According to Mike Cully, what is the best way to reposition your company? Repositioning your company is a critical component of ensuring that your firm is correctly positioned and able to prosper in a competitive market. Many issues were produced by your initial brand positioning, and you will need to resolve them if you want to restore the confidence of your customers. There are a few things to keep in mind throughout this procedure, and the following are some suggestions. The following are the most important actions you should take to guarantee that your endeavor is successful.
Conducted market research: Whether your firm is trying to develop a new product or reorganize its present operations, asking your customers what they want is an excellent approach to measure current market attitudes. Then, connect their objectives and expectations with those of your organization. You may locate successful repositioning examples from other organizations in your sector by conducting a search. Once you have this knowledge, you can begin designing a strategy for reinventing your company's brand.
The article "Building a brand position" from the Cult Branding Firm, a marketing education company, includes a template that may be used to help you construct a positioning statement for your organization. In addition, the organization provides samples of positioning statements. You may use any of these strategies to establish a more positive brand image among your target consumers and prospects. And don't forget to inject some levity into the proceedings! Your brand will be successful as long as you conduct yourself in an intelligent manner.
The American Red Cross is yet another wonderful example of a good brand repositioning approach in action. The American Red Cross experienced a significant contribution shortfall during the Great Recession in 2009, but was able to reorganize itself to prevent a crisis in the following year. The tagline of the firm was changed from "Change the course of a person's life. to "save a life, starting with your own" "- two words that communicate the company's mission far more effectively than any slogan could ever hope to do.
In Mike Cully's opinion, brand positioning functions in the same way as an elevator pitch - a succinct brand positioning statement that identifies the values of the firm and the audience to whom it is targeted. When done well, it will establish the brand as being synonymous with a certain concept. Sales will increase as a result, and a loyal client base will be established. So, what is the best way to reposition your company? There are numerous critical measures that must be taken. Don't be scared to ask for assistance - the proper marketing team can assist you in reaching your goals.
The Cult Branding Firm's article, "Building a brand position," a marketing education organization, teaches how to construct a positioning statement for your company by using a template and following the instructions. In addition, the organization gives samples of positioning statements that can be adopted. You may use any of these tactics to build a better positive image of your company among your target consumers and prospective customers. Make sure to incorporate some lightheartedness into the proceedings as well. While maintaining a professional demeanor, your brand will be successful in the long run.
Yet another excellent example of a successful brand repositioning strategy in action can be seen at the American Red Cross. However, even though the American Red Cross faced a large drop in donations during the Great Recession in 2009, the organization was able to restructure itself and avoid a catastrophe the following year. To better express the company's message, the tagline was modified from "Change the course of a person's life" to "Save a life, starting with your own" - two words that communicate the idea far more effectively than any slogan could ever hope to achieve.
Mike Cully believes that, when it comes to brand positioning, it works in the same manner as an elevator pitch: it's a brief brand positioning statement that highlights the values of the company as well as the audience to whom it is addressed. When done correctly, it will help to define the brand as being synonymous with a certain idea or concept. As a consequence, sales will rise, and a loyal client base will be developed. How should your organization reposition itself in the best possible way? There are a number of crucial steps that must be implemented. Don't be afraid to ask for help - the right marketing team can assist you in achieving your objectives more effectively.